Modern Inventions
Styleguide development for Discovery
Project brief:- To develop a concept and art style for a style guide for Discovery. The concept should match the brand's DNA.
​
Concept:- Discovery Channel (often referred to as simply Discovery) is an American multinational pay television network and flagship channel owned by Discovery, Inc.
​
Discovery is known for its documentary television programming focused primarily on popular science, and pseudo-scientific technology, and history, hence, the artworks of modern inventions.
​
The word, Discovery, and Invention have always been two intersecting lines of the scientific world and the concept of modern inventions art have yet again connected them.
​
The art essentially comprises of three main elements, the modern invention, the year of the invention (which connects to the historical nature of the channel), and obviously,
the discovery logo (as a mark of authenticity).
​
Penicillin (later, known as antibiotics) was first discovered by a Scottish physician Alexander Fleming in 1928 but invented name on 7 March 1929. For the first time, Fleming reported his findings to the British Journal of Experimental Pathology on 10 May 1929 and was published in the next month issue.
In 1953, Dutch scientist Bram Van Heel first demonstrated image transmission through bundles of optical fibers with a transparent cladding. That same year, Harold Hopkins and Narinder Singh Kapany at Imperial College in London succeeded in making image-transmitting bundles with over 10,000 fibers and subsequently achieved image transmission through a 75 cm long bundle that combined several thousand fibers.
© 2021 Discovery or its subsidiaries and affiliates. Discovery and related logos are trademarks of Discovery or its subsidiaries and affiliates, used under license. All rights reserved. Discovery.com