Project brief:- To come up with a style guide idea and art style for Animal Planet which is also in trend and can be translated onto products, mostly apparel.
​
Concept:- To create a range of artworks using the folk art style of the animal's native place and the Animal Planet logo as corporate licensing is very much in trend. Therefore, the artwork will comprise of three main elements, the Animal Planet logo, the animal in its stylized form, and the folk art of the place it is native to.
​
For example:- The below artwork has the Zebra as the main animal and African folk art as Zebras are native to Africa, inside the Animal Planet logo.
©2021 Discovery Communications, LLC. Animal Planet™ and logo are trademarks of Discovery Communications, LLC, used under license. All rights reserved. animalplanet.com